Reasons why you should use color in your design

Color is one of the most important and influential tools in design. It can set the tone of the brand and influence its image, attract users' attention, influence their emotions, and enhance usability. It jumps out at the viewer even before the business name perhaps, simply because the color is one of the most powerful elements of visual communication.

Here are the reasons why colors are important for your design.

Ø Everyone recognizes objects faster when their colors reflect what we see in the physical world. Since the olden times, colors have been used to group and sort things which is why we tend to remember a brand's colors more vividly than any other element from the identity design framework.

Ø Our brain is forced to find meaning, whether it is intended or not. Because the eyes are attracted to bright and contrasting colors, the viewer infers meaning from something that stands out. When you use colors to make something stand out, it's like shouting that this object or item has the most value.

Ø Color is a powerful visual tool for representing or distinguishing information. However, if you use color to identify or distinguish information, make sure that information is also available to people who cannot perceive color.

Ø Brand identity is the visual essence of a company or organization. Visual identity is often closely linked to colors through symbolism. The color chosen, in conjunction with other aspects of the design, has the potential to project the overall flavor of the company to the world.

Ø The wise use of color can improve the usability of everything from everyday objects to way-finding. Color informs users about important functions and areas on the screen.

Ø Color also creates a mood. Compared to emotions, mood refers to a longer-lasting, milder, and more general experience. The lighter colors are associated with a more positive effect and the darker colors with a more serious, perhaps even negative one.

The right use of colors can improve brand perception, attract attention and encourage interaction, influence users' emotions, and improve usability.