Curiosity, Stop scrolling, Test, Optimization, Easy to understand, Visually appealing.

Ignoring the competition - Chances are, there's someone else out there offering the same thing you are. Do not pretend they do not exist.

1. Brand recognition, 2. Brand identity, 3. Build Trust and Loyalty, 4. Standout from the competition. 5. Create a unique experience.

color is one of the most important aspects of visual branding. It can positively or negatively influence a person's emotions and behavior.

Choosing your brand's font is one of the most important marketing decisions you'll ever make.