AkshayaDec 20, 20226 min readMarketing Mistakes you should avoidIgnoring the competition - Chances are, there's someone else out there offering the same thing you are. Do not pretend they do not exist.
AkshayaDec 16, 20222 min readElements of design you should knowIf you want a great design you need a combination of creativity and good planning.Every single piece of design is trying to convey a message
AkshayaDec 15, 20222 min readThe psychology behind logo designA logo is the strongest symbol of a brand. This is because an image or a single word can convey values that thousands of written words...
AkshayaDec 15, 20226 min readWhy is brand consistency important for your business?1. Brand recognition, 2. Brand identity, 3. Build Trust and Loyalty, 4. Standout from the competition. 5. Create a unique experience.
AkshayaDec 13, 20226 min readRebranding mistakes you should avoidBefore we talk about rebranding, you need to know what brand identity means. This is the part of the rebranding strategy where you...
AkshayaDec 13, 20223 min readTips to build brand consistencyWhen it comes to branding, consistency is key. If you do not keep your brand consistent, consumers can easily become confused.
AkshayaDec 13, 20222 min readHow to choose the right font for your brandWe all see typography every day and everywhere. What are the differences between the various typefaces, and what makes them unique?